SOCIAL MEDIA OFFICER

 
 

Diversity, Equity and Inclusion:
It is the National Arts Centre’s goal to be an inclusive organization that engages and welcomes all Canadians. We believe that the basis of this inclusivity requires a socially and culturally diverse workforce and therefore actively seek to recruit candidates who are women, Indigenous, Black, Persons of Colour (IBPoC), persons from the LGBTQ2+ community and persons with disabilities. We encourage you to self-identify in the recruitment process.

COVID-19 pandemic:
This position has the ability and may be required to work remotely. The National Arts Centre (NAC) will provide the incumbent with equipment required to perform their duties from home.

Canada is our stage:
The National Arts Centre is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety—and nurtures the next generation of audiences and artists from across Canada. The NAC’s vision is to lead and support the renewal of the Canadian performing arts sector over the next three years, with The Next Act, it’s 2020-2023 strategic plan. Through collaboration and investment in creation, production, co-production, and dissemination, along with a heightened focus on community engagement, learning, and innovation, the NAC will shape a more diverse, equitable, and inclusive future for the performing arts in Canada.

Job Number: J0421-0358
Job Title: SOCIAL MEDIA OFFICER
Employment Type: Full-Time continuing
Job Category: Communications / Public Affairs
Open Positions: 1
Posting Date: April 9, 2021
Closing Date: May 9, 2021
Salary: $58,600.00 - $84,300.00/Year
Language Requirement: Bilingual
Working Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week). Occasional evening and weekend work.
Job Reports To: Senior Manager of Communications

Key Activities

Reporting to the Senior Manager of Communications, the Social Media Officer is responsible for the development of social media strategies and content that ensure optimal and consistent activity across all NAC social media channels. This includes community management and content planning, implementation and evaluation through consistent, optimized, relevant and engaged social media presence on various platforms, and working with internal contributors. The Social Media Officer brings innovative approaches and creative concepts, ensures brand and tone consistency on all NAC social media accounts, and offers advice on social media best practices, developing and ensuring respect of social media guidelines.

Working closely with the Executive Director of Strategy and Communications, and collaborating with the Communications, Marketing and Digital teams, the Social Media Officer adopts strategies that will grow the NAC’s social media following and level of engagement with a broad range of audiences, artists and arts organizations interested and invested in the performing arts. Coming in with good audio-visual production skills, the Social Media Officer has an excellent grasp of social media trends and users profiles on platforms.

Duties include, but are not limited to:

• Communicate through social media, in an engaging and authentic way, the NAC’s vision, values and strategic priorities;
• Develop the overall NAC social media strategy and presence on all social media channels;
• Ensure optimized and consistent activity on all social media accounts, and coordinate content strategies with planning tools and calendars;
• Establish social media accounts governance, guidelines and best practices;
• Build the organization’s social media proficiency and capacity;
• Manage key NAC-wide earned (non-paid) social media campaigns;
• Oversee and prepare the NAC’s social media performance analytics and monitoring reports against goals (ROI and KPIs);
• Collaborate with members of the Communications, Marketing and Digital Experiences & Design teams;
• Negotiate requests and needs from different internal stakeholders while firmly advocating for the social media users and NAC audiences;
• Lead or support NAC projects with major social media activations and component, including recommending, planning and stewarding collaboration with influencers;
• Establish and maintain good relationships with social media stakeholders, and trouble-shoot and problem solve issues with social media platforms.

Skill Requirements

• Post-secondary diploma/degree in public relations, communications, journalism, graphic design or related discipline or comparable work experience;
• Minimum three (3) years experience in planning, creating and sharing social media content on platforms such as Instagram, Facebook, Twitter and LinkedIn, managing community management, and relevant communications or marketing role;
• Experience in engaging with influencers for collaborations or events;
• Experience in developing and training others and overseeing other people’s work on social media content for feedback;
• In-depth knowledge and understanding of current social media platforms, best practices, management tools, landscape, trends, insights, audience demographics;
• Exceptionally skilled communicator (verbal/written) able to present to both internal and external audiences, ensuring clarity in messaging and encouraging action;
• Ability to connect, engage and build strong working relationships at all levels of the organization as well as with external partners;
• Excellent interpersonal skills;
• Advanced reading, writing and communicating skills in both official languages, with a special ability to write short, compelling copy for a variety of audiences on a vast range of social media platforms;
• Advanced skills in photo and video capturing, editing and posting to social media platforms and search engine optimization SEO;
• Strong project management and analysis skills;
• Superior attention to details;
• Develop, monitor and maintain budget, as required;
• Ability to thrive in a fast paced, high-volume environment with shifting priorities and multiple stakeholders;
• Advanced and power user skills in using of latest generations of iOS and/or Android smartphones, Mac and/or PC computers;
• Advanced and power use skills with mobile and desktop versions of all major social platforms (Facebook, Instagram, Twitter, etc.), particularly those with enterprise-level environments (Facebook Business Manager);
• Confident in mobile and desktop tools for photo and video capture and editing, and mobile device-based camera apps, iMovie, InShot, VSCO, or similar;
• Confident in mobile and desktop tools for preparing polished social media content (Canva or similar);
• Proficient in the use of content planning software such as Basecamp, Asana, Preview, Latergram, or similar;
• Proficient in use of Cloud-based tools for saving/sharing large content/files such as SharePoint, Google Drive, Dropbox, iCloud;
• Bilingualism required (English/French), written and verbal;
• Passionate about the performing arts.

Who Can Apply

Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.

All communication will be conducted through email and interviews via videoconferencing. Please ensure to have the most up-to-date information on your resume including your current email address.

While we appreciate all applications, only those selected for an interview will be contacted by us.

Important Notice

If you are a person with a disability and require accommodation for an interview or written exam, please advise us when initially contacted.

The successful candidate will be required to provide the original or a certified true copy of their education credentials as appropriate, along with proof of a valid Criminal Record Check as a condition of employment.

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