MARKETING OFFICER, NAC ORCHESTRA

 
 

Equity, Diversity and Inclusion:
It is the National Arts Centre’s goal to be a more welcoming, inclusive, accessible, and diverse organization for all Canadians. We believe that the basis of this inclusivity requires a socially and culturally diverse workforce and, therefore, we actively seek to recruit candidates who identify as women, Indigenous, Black, Persons of Colour (IBPoC), persons from the LGBTQ2+ community and persons with disabilities. We encourage you to self-identify in the recruitment process.

COVID-19 pandemic:
This position has the ability and may be required to work remotely. The incumbent may be required to work remotely either full-time or in a hybrid fashion until the end of the pandemic. All necessary working tools needed to fulfill the duties and responsibilities of this position will be provided to the employee for this purpose.

Canada is our stage:
The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety. The Centre also invests and nurtures in our next generation of audiences and artists from across Canada. Our vision is to lead and support the renewal of the Canadian performing arts sector over the next three years, as detailed in The Next Act, the NAC’s strategic plan for 2020-2023. Through collaboration and investment in creation, production, co-production, and dissemination, along with a heightened focus on community engagement, learning, and innovation, the NAC will shape a more diverse, equitable, and inclusive future for the performing arts in Canada.

Job Number: J0621-0800
Job Title: MARKETING OFFICER, NAC ORCHESTRA
Employment Type: Part-time Term
Job Category: Marketing/Communications
Open Positions: 1
Posting Date: July 21, 2021
Closing Date: August 22, 2021
Salary: $32.00 - $46.00/Hour
Language Requirement: Bilingual
Working Hours: Part-Time (2-Year Term)
20 hours per week (2-3 days)
Some travel, occasional weekend or evening work
Job Reports To: Senior Marketing Manager

Key Activities

Reporting to the Senior Marketing Manager, the Marketing Officer for the NAC Orchestra (NACO) is responsible for raising awareness of NACO locally, nationally and internationally and for increasing demand for classical music in the National Capital Region (NCR). Through the creation of original and compelling content, like behind the scenes interviews and footage, and their dissemination through digital channels. They will develop and execute strategic marketing campaigns for NACO products and initiatives such as: NACO recordings, young artist training programs, national and international tours, and family programming. The Marketing Officer for NACO will develop and implement a comprehensive digital awareness campaign for the NAC Orchestra, manage NACO social media channels and participate as part of the Marketing Team to help formulate and establish specific and overall strategies for marketing and business development. On occasion, the incumbent will be required to travel, work evenings and weekends.


Specific Duties:
• Develop and execute a comprehensive awareness strategy for the NAC Orchestra, its players, conductors and guest artists that hinges on the creation of unique and compelling multi-media content disseminated through digital channels;
• Develop and execute strategic marketing plans for NACO products, events and initiatives such as: young artist training programs, recordings, national and international tours, and family programming, with the goal to increase exposure, build familiarity and drive sales;
• Increase exposure of the NAC Orchestra and grow revenues.
• Develop a strong relationship with NAC Orchestra musicians, and achieve their buy in and participation/exposure on NAC social media channels;
• Establish critical milestones of marketing projects;
• Schedule, and manage workload to ensure timely and successful completion of milestones and overall projects;
• Participate in the development of marketing strategies and projects, ensure their executions, develop key performance metrics, monitor and analyse progress, and report on status as appropriate;
• Develop direct marketing solutions to achieve overall revenue and awareness goals;
• Foster and grow relationships with new and existing patrons and partners through a commitment to service;
• Design and implement new audience development initiatives;
• Work with other Marketing team members to stimulate ideas and develop projects that support and build NAC strategic initiatives;
• Develop, monitor and maintain marketing budgets as assigned.

Skill Requirements

• Post secondary diploma/degree in Business, Marketing, related discipline or comparable work experience;
• Fluency in both official languages is required;
• Minimum three (3) years experience in a related marketing role;
• Experience managing budgets;
• Knowledgeable about classical music;
• Passionate about live performance;
• Expertise in marketing campaign strategy development, implementation and analysis;
• Strong project management skills;
• Superior knowledge of and experience in e-marketing, including social media and digital solutions;
• Superior communications skills, particularly, but not exclusively in a written capacity (both writing and editing), including ability to create / edit copy for collateral materials, social media posts and web content;
• Creative and analytical thinking;
• Excellent interpersonal skills;
• Ability to thrive in a fast paced, high-volume environment with shifting priorities and multiple stakeholders;
• Superior planning and problem-solving skills;
• Demonstrate initiative and sound judgment;
• Proficiency in using MS Word and Excel;
• Must be available for some travel, weekend and evening work;
• Experience in arts and/or entertainment marketing would be an asset.

Who Can Apply

Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.

All communication will be conducted through email and interviews via videoconferencing. Please submit your cover letter and resume and ensure to have the most up-to-date information on your resume including your current email address.

While we appreciate all applications, only those selected for an interview will be contacted by us.

Important Notice

If you are a person with a disability and require accommodation for an interview or written exam, please advise us when initially contacted.
The successful candidate will be required to provide the original or a certified true copy of their education credentials as appropriate, along with proof of a valid Criminal Record Check as a condition of employment.

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