MARKETING STRATEGIST

 
 

Equity, Diversity and Inclusion:
It is the National Arts Centre’s goal to be a more welcoming, inclusive, accessible, and diverse organization for all Canadians. We believe that the basis of this inclusivity requires a socially and culturally diverse workforce and, therefore, we actively seek to recruit candidates who identify as women, Indigenous, Black, Persons of Colour (IBPoC), persons from the LGBTQ2+ community and persons with disabilities. We encourage you to self-identify in the recruitment process.

COVID-19 Pandemic:
The incumbent may be required to work remotely either full-time or in a hybrid fashion until the end of the pandemic. All necessary working tools needed to fulfill the duties and responsibilities of this position will be provided to the employee for this purpose.

The NAC recognizes its heightened duty to protect employees from health and safety risks during the current pandemic. Therefore, an offer of employment shall be conditional upon receipt of written confirmation that the selected candidate has been fully vaccinated. Certified medical conditions will be accommodated as well as exemptions based on established religious objection.

The above information will be filed in keeping with the Privacy Act.

Introducing the National Arts Centre.
The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety—and nurtures the next generation of audiences and artists from across Canada.

Curious to learn more? We invite you to read our strategic plan for 2020-2023 in The Next Act.

Collaboration, innovation and community-led engagement are only some of the many initiatives the NAC will leverage to help shape a more diverse, equitable, and inclusive future for the performing arts in Canada. One that embodies our slogan and loudly proclaims that Canada is our stage.

Job Number: J0522-0381
Job Title: MARKETING STRATEGIST
Employment Type: Full-Time, Term
Job Category: Marketing/Communications
Open Positions: 1
Posting Date: May 6, 2022
Closing Date: June 5, 2022
Salary: $58,600.00 - $84,300.00/Year
Language Requirement: Bilingual
Working Hours: Full-time Term position until September 30, 2022.
Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week)
Some travel, occasional weekend, or evening work
Job Reports To: Senior Marketing Manager

Key Activities

Reporting to the Senior Marketing Manager and in partnership with key stakeholders, the MARKETING STRATEGIST is a crucial part of the growth and elevation of our artistic disciplines. As the chosen candidate, you will be responsible for raising the profile of the NAC Orchestra (NACO) - locally, nationally and internationally. By extension, your role is tasked with increasing demand, loyalty and engagement with orchestral music from our stages – be they in the National Capital Region (NCR) or otherwise. Through the proactive design of NACO’s strategic vision and voice, through leading the creation of compelling content and by driving targeted (digital) distribution of assets, you will be pivotal in instigating the sustainable growth of NACO’s audience. You will develop and execute strategic marketing campaigns for critical initiatives. Your key areas of focus will be launching, promoting and driving attendance to the NAC Orchestra’s fall festival, Sphere, which explores the relationship between music, the arts, the earth and climate change and the second half of the NAC Orchestra’s 2022-2023 season.

As a key part of the Audience Engagement team, you will help inform and influence industry-leading strategies for marketing, promoting, and growing the arts in Canada.


You will thrive in this role because:
• You believe that the best brands, products and entities create emotionally rich experiences; 
• You are curious and love doing as much as discovering; 
• You are invested in helping the arts in Canada thrive;
• You are ready for a meaningful challenge.


Specific Duties:

• Contribute to the development and execution of the NAC Orchestra’s fall festival, Spheres, which will include a comprehensive awareness strategy for the NAC Orchestra, its players, conductors and guest artists that hinges on the creation of unique and compelling multi-media content disseminated through digital channels;
• Play a leadership role in the development of materials, traditional and digital, campaign strategy and execution, for the launch of the second half of the NAC Orchestra season.
• Increase exposure and attendance of NAC Orchestra;
• Establish key metrics and milestones for your key products and initiative;
• Schedule, and manage workload to ensure timely and successful completion of milestones and overall projects;
• Participate in the development of marketing strategies and projects, ensure their executions, develop key performance metrics, monitor and analyze progress, and report on status as appropriate;
• Develop direct marketing solutions to achieve revenue and awareness goals;
• Cultivate and grow relationships with new and existing patrons and partners through a commitment to service;
• Design and implement new audience development initiatives for your projects and products;
• Work with other Marketing, Digital, Visitor Experience and Artistic teams to stimulate ideas and develop projects that build upon NAC strategic initiatives;
• Develop, monitor and maintain marketing budgets as assigned.

Skill Requirements

• Post secondary diploma/degree in Business, Marketing, related discipline or comparable work experience;
• Fluency in both official languages is required;
• Minimum three (3) years experience in a related marketing role;
• Experience managing budgets;
• Knowledgeable about classical music;
• Passionate about live performance;
• Expertise in marketing campaign strategy development, implementation and analysis;
• Strong project management skills;
• Superior knowledge of and experience in e-marketing, including social media and digital solutions;
• Superior communications skills, particularly, but not exclusively in a written capacity (both writing and editing), including ability to create / edit copy for collateral materials, social media posts and web content;
• Creative and analytical thinking;
• Excellent interpersonal skills;
• Ability to thrive in a fast paced, high-volume environment with shifting priorities and multiple stakeholders;
• Superior planning and problem-solving skills;
• Demonstrate initiative and sound judgment;
• Proficiency in using MS Word and Excel;
• Must be available for some travel, weekend and evening work;
• Experience in arts and/or entertainment marketing would be an asset.

Who Can Apply

Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.

All communication will be conducted through email and interviews via videoconferencing. Please submit your cover letter and resume and ensure to have the most up-to-date information on your resume including your current email address.

While we appreciate all applications, only those selected for an interview will be contacted by us.

Important Notice

If you are a person with a disability and require accommodation for an interview or written exam, please advise us when initially contacted.

The successful candidate will be required to provide the original or a certified copy of their education credentials as appropriate, along with proof of a valid Criminal Background Check as a condition of employment.

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